To stop using self-tanner! I struggled for years feeling insecure about being pale, and left no tanning spray or bed behind. What’s the best beauty advice you ever received? We also had some celebrities kindly post about us, and that didn’t hurt either. This makes it easy to use, and I think people gravitated towards that. I launched with just one product - the Universal Face Oil - which touts so many benefits in one, like aging, hydration, redness, and strengthening the skin barrier. MARA is a modern take on classic skincare, so when we launched, I think it felt both distinctive and different but also a bit heritage. MARA attracted a cult following right from the start. I’ve always had the mindset that less is more when it comes to skincare, so I founded MARA on the ethos that you should be able to get amazing results in three steps or less.Īt MARA, we’ve developed a very nutrient-dense blend of algae that we collect in Europe and we mix it with exotic superfoods and clean actives so that you can #SeaTheGlow. The name MARA is inspired by the Sea of Marmara (a sea in Turkey), but also represents the last four letters of my last name, “McNamara.” McNamara means “sea” in Gaelic.Īt the time, we were in the midst of the Korean skincare craze, all about using lots of products in your routine (as many as 12!). I’d always dreamed about having my own skincare line, and the idea for MARA came to me while traveling to Turkey. Why did you decide to start MARA? Was there a specific moment when you knew you just had to start the company?

Here, Allison dives into how this magical line was born, her best skincare advice, and the most powerful entrepreneurial lesson she’s learned. So, we’re thrilled to launch MARA Beauty to - and couldn’t miss the opportunity to sit down with Allison for the inside scoop. Loved by celebrities like Hailey Bieber, Molly Sims, and Chrissy Tiegen (no big deal!), MARA was founded by former TV host and producer Allison McNamara with the idea that anyone should be able to achieve glowy skin in three skincare steps or less.

Launched with just *one* product to start and powered by a clinically-proven blend of algae, MARA Beauty has been making waves in skincare, and we can see why.

Sims 4 poppy skin